Samantha
Can I get you a moldy Whopper?
Burger King's latest Whopper campaign is far from their usual direction; in fact it is completely different than anything their consumers...
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Samantha
Mar 4, 20202 min read
Champagne anyone?
Everyday big companies are coming up with new ways to not only reach their consumer but to do so in a way that creates a little buzz...
Samantha
Feb 18, 20202 min read
SEM Basics
SEM stands for Search Engine Marketing and is seen as the gateway to get more people to visit your website by increasing its visibility...
Samantha
Jan 28, 20201 min read
What the heck is a CTA?
A CTA (call to action) is a term used in marketing that refers to the next step we as marketers would like the potential lead to take....
Samantha
Jan 22, 20202 min read
Product placement
Have you noticed that almost all automobiles on screen in the Marvel movies are Lexus? Did you see the Pizza Hut boxes in the recent...
Samantha
Jan 7, 20201 min read
The need to know marketing trend for businesses in 2020
Image Source: Priscilla Du Preez on Unsplash Shoppable Posts Over the last decade we saw social media take hold of our personal lives...
Samantha
Nov 19, 20192 min read
Meta-Data: Does it matter?
There is a lot of information around the term “meta-data” and there seem to be a plethora of opinions and perspectives out there...
Samantha
Nov 12, 20192 min read
Why you need Social Media Management
According to the Canadian Internet Registration Authority (CIRA), nearly 90% of Canadians have internet connections and 61% of those...
Samantha
Oct 29, 20192 min read
Why voice consistency matters
We’ve talked a fair amount over the past few weeks about the importance of having a well executed brand and the role consistency plays in...
Samantha
Oct 22, 20192 min read
How good branding supports your business
At the heart of branding is a strategy and while a fun name, cool logo and catchy tagline are great, it is important to have a well...
Samantha
Oct 14, 20192 min read
Your crash course in brand terminology
Image Source: Pexels.com In the realm of marketing, the words ‘brand’ and ‘branding’ are used a lot and for good reason. Well executed...
Samantha
Sep 30, 20191 min read
Brand Essence is.....
Simply put, brand essence is the emotion customers / consumers experience with regard to your brand. It is generally a word or two that...
Samantha
Sep 23, 20193 min read
Branding. Where to start
No matter how big or small a company is, branding is important. Before we jump into the basics of building your brand, let's start with...
Samantha
Sep 18, 20192 min read
7 components of CASL every small business should know
Following up on our post on Tuesday, below are the 7 components of CASL you need to know as a small business owner. Commercial Electronic...
Samantha
Sep 16, 20192 min read
Remember CASL?
Now that we are 5+ years in, this might be a good time to refresh our memories on CASL and some of the key aspects of this legislation....
Samantha
Sep 12, 20191 min read
Facebook face recognition update
When logging into Facebook over the past few days did you receive a notification / popup about Facial Recognition? The notification...
Samantha
Sep 9, 20192 min read
Do you know what offline marketing is?
In a nutshell, offline marketing is any form of marketing that isn’t connected to the internet. This includes print, radio, billboards...
Samantha
Sep 2, 20192 min read
Are customer personas still relevant?
Yes! and here is why Customer personas provide critical insight and an in-depth understanding of who your purchasers are and what makes...
Samantha
Aug 26, 20191 min read
Do you need a marketing audit?
Marketing Audits are not something new and The Balance Small Business hits 5 reasons for conducting a Marketing Audit in your small...
Samantha
Aug 19, 20191 min read
Get back to business!
I'm guessing you didn’t start your business thinking you would be spending hours fumbling through marketing jargon, trying to figure out...
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